Hidde van Heijst

Professional Experience

Nederlandse Loterij

September 2024 – Present

• Designed & Implemented Real-Time Data Platform: Built a scalable, event-driven architecture using Azure Functions, Event Hubs, and CosmosDB, supporting real-time analytics.
• Event-Driven Personalization: Established event-driven integration for personalization, enabling omnichannel communication with players.
• Strategic AI & Data Governance: Authored a strategy document on AI and data, focusing on self-service analytics and governance.

September 2020 – September 2024

• Fraud & Responsible Gaming Analytics: Developed real-time detection models for fraud, gambling addiction, and money laundering using Azure Data Explorer.
• Scalability Optimization: Engineered solutions to process tens of thousands of transactions per minute, reducing microtransaction load by 95% through one-minute aggregations.
• Leadership & Mentorship: Led a team of data engineers, defining best practices for event sourcing, streaming data processing, and real-time data modeling.
• System & Regulatory Compliance: Ensured compliance with the Anti-Money Laundering Act (Wwft) and the Remote Gambling Act (KOA), supporting regulatory audits and risk assessments.
• Performance & Latency Management: Maintained sub-second processing times for sportsbook and casino transactions, ensuring seamless real-time player monitoring.
• Strategic Data Initiatives: Advocated for self-service analytics and data democratization across departments.

Hallmark Benelux

October 2018 - August 2020

• Cloud Migration & Data Platform: Built a cloud-based data platform using Microsoft Azure for Data Science and BI reporting.
• Inventory Optimization: Developed a recommendation engine using Python to optimize inventory for seasonal sales across retail stores.

Capgemini

April 2017 - October 2018

• Capgemini Projects:
• Salesforce CDP Expertise: Developed expertise in Salesforce CDP as a strategic partner, creating a Center of Expertise on Customer Data Platforms.
• Data Engineering Solutions: Built data engineering pipelines using Python and SQL, optimizing web analytics and data platforms.
• Client: ABN AMRO Bank N.V.
• Customer & Financial Data Analytics: Conducted data-driven insights on customer interaction and financial transactions for conversational and offline/online touchpoints using Python.
• Enhancing Customer Experience: Assisted in data-driven decision-making to improve digital banking experiences.

Other Experience

Helloprint

Management Trainee / Team Lead New Countries

October 2016 - March 2017

• Market Expansion: Led a team responsible for rapid growth in new countries, launching operations in multiple markets.
• Product Ownership: Acted as product owner, coordinating between teams to ensure timely delivery and market fit.

Stedin

Graduate Intern – Smart Grids & EV Charging Research

February 2016 - July 2016

• EV Charging Optimization: Researched demand-side management to optimize grid efficiency for electric vehicle (EV) charging.
• Algorithm Development: Designed and tested valet charging algorithms to reduce energy grid stress.
• Impact & Recognition: Achieved a grade of 8.5/10 and received media coverage for sustainable EV research.

Stork

Graduate Intern – Change Management

September 2014 - January 2015

• Process Optimization: Researched employee adoption of a new hour registration system, analyzing change resistance.
• Change Management Strategy: Developed actionable recommendations to ensure a smooth system rollout.
• Impact Measurement: Achieved a grade of 8.5/10 for research quality and effectiveness.

G.S.R. Aegir

Rower & Rowing Coach

September 2010 - July 2015

• Coaching & Athlete Development: Trained top-class women’s rowing teams, providing physical, emotional, and nutritional guidance to optimize performance.
• Competitive Rowing: Competed at the national level, training 8-9 times per week.
• Community Engagement: Participated in club committees, leading initiatives in recruitment, promotional campaigns, and member engagement.